product development
global sourcing
global manufacturing
turn key solutions
global innovation process
strategic partnerships

Within the Xela Product Development Process, Product Development and Global Commercialization move in parallel. Through Xela’s commercial marketing expertise, every product benefits from a comprehensive brand development strategy that includes:
  • Identity research and development
  • Demographic analysis and channel strategy development
  • Web communications:
    • Website development
    • Web banners
    • Interstitials
  • Print communications:
    • Advertising
    • Brochures
    • Direct mail
    • Advertorials
  • Packaging design and development
  • Podcasts
  • Video

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