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Within the Xela Product Development Process, Product Development and Global Commercialization move in parallel. Through Xela’s commercial marketing expertise, every product benefits from a comprehensive brand development strategy that includes:
  • Identity research and development
  • Demographic analysis and channel strategy development
  • Web communications:
    • Website development
    • Web banners
    • Interstitials
  • Print communications:
    • Advertising
    • Brochures
    • Direct mail
    • Advertorials
  • Packaging design and development
  • Podcasts
  • Video
 





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